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Page history last edited by Makiko Tsuji 10 years, 12 months ago



By Makiko Tsuji


4-1. How much revenue overall & revenue via internet?


Financial Information 

Income Statement(Ending 12-31-2008)


*Since E*Trade is a "pure" internet business


(In Million)

Revenue overall=Revenue via internet -> 3,127.53 


4-2. How profitable?


Taking a look Gross Profit, It was profitable up to 2006, but in 2007 and 2008, due to financial crisis, it has loss. 


 5-1. Industry Analysis

Impact internet on the banking industry


1. Measuring Internet Banking's Impact on the Bottom Line

(BankersOnline.com by Dr. Michele Petry)

There is no question that bank industry need to establish Internet Banking since a full two-thirds of Americans are online, with roughly 55,000 new users in the U.S. signing up for personal accounts each day.  


2. An Analysis of the Impact of the Internet on Competition in the Banking Industry, using Porter's Five Forces Model (BNET: International Journal of Management, Dec 2004  by Siaw, Irene, Yu, Alec) 

Internet has This analyze impact of the internet and how internet is affecting the competitive dynamics of the bank industry.


3. Has the Bank - Branch Frenzy Peaked?

(NY Times, Sep 10, 2007 by Sewell Chan)

This is a interesting article about there are still a lot of new bank branches open in rich Manhattan area.  

Since I thought a lot of "brick-and-mortar" banks were replaced by Internet or ATM.










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